Xtelify, a fully owned digital subsidiary of Bharti Airtel, has unveiled an advanced AI-powered software platform designed to help telecom companies simplify their operations, enhance customer experience, and boost revenue. The platform addresses every stage of the telecom process—offering tools for deep data insights, real-time workforce management, and end-to-end customer journey control.
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As part of this innovation rollout, Xtelify has entered into a multi-year, multi-million dollar agreement with Airtel Africa. Under the partnership, Airtel Africa will implement Xtelify’s Data Engine, Work, and IQ platforms across 14 countries. These tools will equip its 150,000-strong field team with powerful insights to create highly targeted strategies and tackle issues like spam and fraud. Customers will benefit from smarter, real-time interactions and better service.
Jacques Barkhuizen, Group CIO at Airtel Africa, called the deal a major step forward in building Africa’s digital future—using proven technology from Airtel India to personalize service and drive innovation.
Binod Srivastava, Chief Business Officer at Bharti Airtel, added that the partnership will help Airtel Africa tackle some of the industry’s toughest challenges and set new standards for telecom services.
In addition, Xtelify has introduced “Airtel Cloud,” a secure, telco-grade cloud platform originally designed for India, now available to other businesses. It supports massive volumes of transactions, uses Gen-AI for deployment, and runs on eco-friendly data centers—making it a robust and sustainable cloud solution for modern enterprises.
