In celebration of International Women’s Day 2026, Promasidor Nigeria has joined the global community in recognising the strength, achievements, and far-reaching impact of women, aligning with this year’s theme, “Give to Gain.”
For Promasidor, the theme represents more than a slogan. It reflects a guiding principle that shapes how the company operates, grows, and contributes to society. The organisation says its commitment to women runs throughout its value chain—from female professionals who drive innovation and leadership within the company to the women distributors, retailers, and community partners who help sustain its presence across Nigeria.
Within the company, women are regarded not simply as participants but as key drivers of progress. They bring vision to leadership, insight to strategy, and creativity to business development. Their efforts support operational excellence, encourage innovation in the marketplace, and embody the resilience that fuels sustainable growth.
Speaking on the significance of the occasion, the Chief Executive Officer of Promasidor Nigeria, François Gillet, highlighted the importance of inclusive growth.
He noted that women play a central role in shaping development and societal transformation. According to him, building sustainable progress requires equal opportunities and strong support systems—such as mentorship, leadership pathways, and access to resources—which ultimately strengthen institutions, communities, and the nation’s economy. He added that the “Give to Gain” message is not only relevant for the present but also a call to invest in a more inclusive future.
Gillet further stressed that empowering women is both a moral obligation and a strategic priority, noting that inclusive workplaces encourage innovation, strengthen operational performance, and support long-term economic growth.
Beyond its corporate environment, the company acknowledges the critical role women play throughout its broader ecosystem—as mothers, caregivers, entrepreneurs, professionals, and decision-makers who rely on and recommend its products for both households and businesses. Their continued trust and loyalty, the company says, remain central to its mission and impact.
As one of Nigeria’s recognised names in the food and beverage industry, Promasidor Nigeria continues to promote its brands such as Cowbell, Loya, Miksi, Top Tea, Onga, Twisco, and Kremela while advancing initiatives that support gender inclusion. These include encouraging women in leadership roles, nurturing female entrepreneurs within its distribution network, promoting policies that support work-life balance, and investing in community programmes that empower women and girls.
The company believes that investing in women creates lasting value—not only for business performance but also for stronger communities, healthier economies, and more inclusive workplaces.
As a responsible corporate organisation committed to global standards in innovation and quality, Promasidor Nigeria says it remains focused on delivering long-term benefits to consumers, communities, and Nigeria’s wider economy.
This International Women’s Day, the company celebrates the courage, resilience, and influence of women everywhere, reaffirming its belief that when women are supported, empowered, and given the opportunity to thrive, society as a whole benefits.
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