Meta and I.N. Official Unveil Africa’s First AI-Powered Fashion Line at London’s Africa Fashion Week
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Meta has teamed up with Nigerian fashion label I.N. Official to unveil Africa’s first-ever AI-powered fashion collection, set to debut on Saturday, August 9th, at Africa Fashion Week London. This innovative Fall/Winter 2025 line, titled “Transcendence,” marks a bold intersection of fashion and technology—fully developed using Meta AI’s creative tools.
From selecting color palettes and fabrics to crafting storylines and visual presentations, Meta AI played a hands-on role in every stage of the design journey. Nigerian designer Ifeanyi Nwune leveraged the full potential of Meta’s AI—including the ‘Imagine’ feature for generating visuals, and smart prompts for accessory ideas—to push creative boundaries and reshape what fashion can be.
“This collaboration is a powerful example of how Meta AI isn’t just a tool—it’s becoming part of the creative process, especially in Africa where innovation and artistry go hand in hand,” said Balkissa Idé Siddo, Public Policy Director for Sub-Saharan Africa at Meta. “With Meta AI available in the apps people already use—like WhatsApp, Facebook, Instagram, and Messenger—it’s helping creators imagine bigger, move faster, and reach global audiences.”
One highlight from the collection includes a stunning fusion piece inspired by African Agbada and traditional Japanese Hakama, imagined using Meta AI-generated visuals.
For designer Nwune, the collection represents more than just fashion. “With Meta AI, we’re transcending into a future shaped by unity, creativity, and African innovation,” he shared.
This collaboration reflects Meta’s growing commitment to empowering African creatives through accessible, everyday tools—bringing visionary ideas to life and sharing them with the world.
