Crisis-X, a ground-breaking project created to give organisations the tools and techniques they need for successful crisis management, has been formally launched by CMC Connect LLP, Nigeria’s top public relations and communications business. The event, which was held on Monday, March 10 at the company’s corporate headquarters in Lagos, represents a major turning point in CMC Connect LLP’s 33-year history as a pioneer in perception management.
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The company has also designated March as Crisis Management Advocacy Month, a global yearly campaign to increase awareness of the significance of crisis planning and response, as part of this commitment.
Crisis-X is a comprehensive platform that helps firms prepare for, handle, and recover from crises by providing professional insights, training, and strategic direction. Important topics covered by the effort include reputation management, crisis communication, risk assessment, and post-crisis rehabilitation. Raheem Olabode, Managing Partner of CMC Connect LLP, stressed the company’s dedication to providing creative and long-lasting solutions during his remarks at the event.
“We are excited to introduce Crisis-X, which demonstrates our commitment to quality and creativity in crisis management. At CMC Connect LLP, we’re still dedicated to giving businesses the know-how they need to handle emergencies successfully. This program reaffirms our position as pioneers in the sector in offering innovative, environmentally friendly solutions that have an impact.
Lead Partner Yomi Badejo-Okusanya of CMC Connect LLP gave a keynote address on Crisis-X, outlining the company’s strategy framework and stressing the importance of proactive crisis management in the fast-paced corporate world of today. The Commonwealth Institute of Advanced Professional Studies’ director, Professor Anthony Kila, who was the guest speaker, praised the effort and pointed out its importance both in Nigeria and elsewhere.
“Today’s events are genuinely revolutionary. Life will inevitably have crises, and how we prepare for them will influence how things turn out. CMC Connect is establishing a standard in the field with Crisis-X by spearheading advocacy initiatives to change crisis management procedures in addition to offering solutions. Badejo-Okusanya added, highlighting the initiative’s significance: Organisations need to be ready in a time when a single incident may become much more serious in a matter of minutes and have a big effect on public opinion.
Our response to this expanding demand is Crisis-X, which gives companies the resources, know-how, and tactics they need to protect their brand. Prior to this year, CMC Connect LLP had declared that Crisis Management Advocacy Month will be observed every year in March. This program aims to raise awareness among businesses and organisations of the vital necessity of proactive crisis preparation and readiness.
Industry professionals, corporate executives, and public sector participants will participate in a number of events during the month to promote discussion on new developments in crisis management.
