Samuel Olonisakin, the Creative Lead for IMC, Digital Marketing, and Masterbrand at Mediacraft Associates, one of the top PR and Integrated Marketing Communications firms in Nigeria, has been chosen to serve on the YOUNG LAIFERS jury for the 19th edition of the esteemed 2024 LAIF Creative Awards.
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In November 2024, Lagos will host this event, which honors exceptional creativity, superior brand strategy creation, and superior marketing communications.
Olonisakin was chosen for this assignment because he is a well-respected and credible creative individual who has established himself in the international marketing communications field, according to a statement from the organizers issued by Lanre Adisa, President, Advertising Agencies Association of Nigeria (AAAN).
Olonisakin is a results-oriented and creative artist that has a wealth of experience and knowledge in effectively converting conceptions, underdeveloped ideas, messages, and desired moods into visuals.
International Breweries Plc/ABInBev (Trophy Lager, Trophy Stout, Eagle Lager, Eagle Stout, Castle Milk Stout, and Grand Malt); Total Nigeria Plc., KFC, and Fan Milk Plc/Danone (Fanice Ice Cream, Go Slo Ice Cream, and Fanvannille Flavoured Milk Drink); Kraft Heinz Foods Nigeria (Mayonnaise, Ketchup, and Tomato paste); and Patisen Nig Ltd (Ami Seasoning) are just a few of the respectable FMCG brands he has worked on as Creative Lead.
Burger King, Seaman Schnapps, 9jacCafe Rhum, Hero Lager Beer, Korect Bitters, Wema Bank, BetKing, and 9mobile, among others. Olonisakin remarked, “I am honored to be a juror for the LAIF Creative Awards.”
“I’m excited to assess the creative pieces that participants have submitted and to honor their originality and commitment.”
The award seeks to identify the industry’s up-and-coming creatives. Olonisakin will be a part of an elite group of judges who are prominent figures in the creative sector. The dates of the judging are November 7–14, 2024.
