The 51st Annual General Meeting (AGM)/Congress of the Association of Advertising Agencies of Nigeria (AAAN), which is set to take place at the June 12 Cultural Center, will be opened by Prince Adedapo Abiodun, the governor of Ogun State. Park-Inn by Radisson, Abeokuta and Abeokuta from July 18 to July 20. The Honorable Minister of Information and National Orientation, Alhaji Mohammed Idris Malagi, is also anticipated to be present. A new executive committee will be elected during the AGM/Congress, with the topic being “Breaking the Mold: Creativity and National Development.” This committee will oversee the association’s operations for the ensuing two years. The Association’s President, Mr. Steve Babaeko, says that the festivities will be off on July 18 with courtesy visits to the Alake of Egbaland, HRH Oba Adedotun Gbadebo Aremu 111 and the Osile of Oke-Ona, HRH Oba Adedapo Tejuosho.
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A remarkable lineup of speakers from various businesses and sectors will discuss the issue during the conference session, which will take up the first half of the second day of the AGM/Congress. The following people are anticipated to speak during the session: Mr. Olatunbosun Alake, Lagos State Commissioner for Innovation, Science, and Technology; Mr. Olumide Balogun, Director, Google West Africa; Ms. Chichi Nwoko, CEO and founder of WHAT Media; Mr. Obi Asika, Director-General, National Council for Arts and Culture; and Mr. Femi Odugbemi, founder and CEO, Zuri35 Media. At the Manifesto Night later that day, candidates for different executive committee seats will have a chance to discuss their ideas with the members.
There will be two parts to the event on the third and last day: the Business Session and the Gala/Award Night. The former’s highlights were the elections, dissolution of the executive committee, and induction of new members. In the latter case, worthy advertising experts will be honored and given rewards. Babaeko went on to say that the AGM/Congress provides a chance to examine the role advertising plays in the advancement of the country. “As indicated by its theme, the 51st AGM/Congress provides a genuine forum for an evaluation of the advertising industry, its present effects on the nation’s socioeconomic health, and its potential for greater impact. The Gross Domestic Product of Nigeria is significantly influenced by the advertising sector.
“A recent report from PwC highlights the advertising industry’s contributions. The analysis, which was funded by several industry bodies and commissioned by the Advertising Regulatory Council of Nigeria (ARCON), estimated the industry’s worth at N605.2 billion. Speaking about the importance of the AGM/Congress, Mr. Doyin Adewumi, Chairman of the Events Planning Committee, added that AAAN members will be opened to new perspectives by the esteemed panel of multi-industry specialists scheduled to address the theme of the AGM. “The Association has made it a tradition to seek out accomplished professionals in other fields to provide insights from which Advertising professionals can gain tremendous knowledge and become better rounded,” he added. “The Association values expertise in other fields.”
