Martell, the iconic cognac from Pernod Ricard known for its bold spirit, has unveiled a new artistic landmark titled The Swift Ascendant — a remarkable sculpture created in partnership with celebrated metal artist, Dotun Popoola.
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Dotun, widely recognized across Africa for turning discarded metal into expressive artworks, continues his mission of transforming waste into wonder. Through his signature scrap-art technique, he assembled hundreds of metal fragments to recreate Martell’s legendary Swift — the emblem that symbolizes the brand’s daring freedom and its constant push beyond boundaries.
The grand unveiling took place on Friday, November 21, 2025, at the prestigious Wings Centre in Victoria Island, Lagos, as part of Martell’s dynamic “Martell on the Move” campaign — a celebration of bold ideas and fearless motion.
Speaking at the event, Michael Ehindero, Managing Director of Pernod Ricard Nigeria, described the installation as a perfect expression of the Martell mindset.
“Martell is all about courage and innovation,” he said. “This sculpture shows how creativity can transform overlooked materials into something extraordinary — a powerful symbol of vision and reinvention.”
Also commenting, Marketing Director Evane Chenuet highlighted the emotional connection the artwork is designed to create.
“The Swift Ascendant is not just a sculpture — it’s a statement,” she said. “As it tours Lagos, we want it to spark curiosity, inspire new ideas, and strengthen our connection with the people who love Martell.”
The project also reflects Pernod Ricard’s sustainability goals, showcasing how luxury and environmental responsibility can work hand-in-hand through circular creativity.
With this bold installation, Martell and Pernod Ricard Nigeria continue to push the boundaries of brand storytelling — blending art, culture, and purpose to inspire a new generation.
