First Bank, UBA, Zenith Bank, Nigerian Breweries, and Minimie Light Up 2024 Calabar Carnival and Festivals: An Unforgettable Celebration Cross River State’s Calabar. December 25, 2025, Wednesday.First Bank of Nigeria, United Bank for Africa (UBA), Zenith Bank, Nigerian Breweries, Minimie, and numerous other organisations have joined forces as official sponsors of the 2024 Calabar Carnival and Festivals, which is expected to reach unprecedented heights.
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These well-known companies, who are renowned for their inventiveness, leadership, and dedication to promoting culture, will infuse the festival with unparalleled vitality and inventiveness, reaffirming the collective commitment to showcasing Nigeria’s rich cultural legacy and sense of national pride.
In a statement, Senator Bassey Otu, the governor of Cross River State, said, “I am very pleased and honoured to welcome ALL, to the biggest party in Africa.” This year’s theme is our shared prosperity. As we commemorate Our Shared Prosperity this year, we are thrilled to provide you with even more events to enjoy.
First Bank PLC’s Managing Director/CEO, Mr. Olusegun Alebiosu, gave an explanation of the bank’s continued support for the funfair in a statement. “First Bank is deeply rooted in Nigeria,” he added. “We are an essential component of society, and we have significantly influenced music promotion through programs like December is a Vibe.
Our commitment to these cultural initiatives is a logical extension of our support for Carnival Calabar. “The 2024 Calabar Carnival and Festivals is tagged Carnival for all, horning on this year’s theme of our shared prosperity. The Carnival is an exceptional celebration of Nigeria’s rich cultural heritage,” said Mary Ephraim-Egbas, CEO of Okhma Global, the official marketing company of the Carnival Calabar and festivals.
Since over 2 million people are anticipated to attend the Carnival and festival events, which draw people from all over Nigeria and the world, First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and all other participating brands will gain from taking part. The events will foster an environment full of enthusiasm, ingenuity, and solidarity. This partnership demonstrates the power of alliances. “The dedication of First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and other brands to the Calabar Carnival plays a vital role in the festival’s continued success,” said Sir Gabe Onah, Chairman of the CRS Carnival Calabar Commission, who also accepted the brands’ partnership and sponsorships.
Their backing guarantees that the 2024 edition will be an absolutely amazing occasion. We are honoured to collaborate with such outstanding partners that are showcasing Nigerian culture on a worldwide scale, fostering both national and local development and leaving a lasting impression on the community.
Expect breathtaking parades, thrilling performances, and innovative brand experiences that will enthral thousands of local and foreign tourists at the 2024 Calabar Carnival and Festivals, which is set to be a combination of music, dancing, culture, and innovation. This alliance demonstrates the ability of collaboration to create world-class events and honours Nigeria’s limitless inventiveness.
