Trendships celebrate the connections made while sharing meme-worthy, humorous, or significant information via Direct Messages, with 3.5 billion Reels reshared every day.
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Instagram is celebrating the emergence of a new kind of connection through Direct Messages (DMs) with a regional campaign. Instagram is creating a new term, Trendships, in recognition of how the practice of sharing relatable memes and humorous content with friends, family, and strangers is becoming into a special means of social communication and bonding for people of all ages.
Combining the terms “friendships” and “trends,” “trendships” describes how Instagram users utilise amusing or significant content to communicate complicated feelings, remain in touch with loved ones who live far away, and even follow cultural trends.
With the introduction of Instagram Reels, the trend gained popularity and quickly developed into a means for people to interact, communicate, and remain in touch.
“Trendships is about building community around common interests and experiences, not about sharing viral or popular content,” stated Nada Enan, Head of Communications, Middle East & North Africa, Meta. “From funny memes to inspirational Reels, individuals are sharing stuff that speaks to them, transforming the way people foster close relationships, share ideals, and, frequently, use a few clicks to let loved ones know they are on their mind.
It emphasises how social media platforms are becoming more and more important in creating communities in our day-to-day lives and changing the way we communicate in the digital age. Trendships are based on the straightforward act of “sharing” via direct message (DM) of Reels, GIFs, videos, or memes. According to Meta’s most recent statistics, Reels are reshared more than 3.5 billion times daily, demonstrating how widely the platform is used for interaction and communication.
In order to promote Trendships through their inventiveness, Instagram has teamed up with well-known comedian Maraji and media sites like KraksTv and Zikoko in Nigeria.
With entertaining, light-hearted content displaying their fave trendships on Instagram, Maraji, Zikoko, and KraksTv unveiled the #WhatsYourTrendship campaign.
