Lagos came alive once again as 1,216 artistes, delegates and production professionals arrived in the city for the 9th edition of the All Africa Music Awards (AFRIMA), turning the spotlight firmly on Nigeria’s entertainment capital.
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The impressive turnout was announced during the Welcome Soirée for nominees and guests, held at the residence of the British Deputy High Commissioner, officially signalling the start of AFRIMA Week.
Speaking at the event, AFRIMA President and Executive Producer, Mike Dada, described the strong presence as a clear reflection of the growing influence of African music on the global stage. He explained that, in partnership with the African Union Commission, AFRIMA continues to leverage music as a tool to strengthen Africa’s creative economies.
According to Dada, the 1,216 participants include 732 artistes and their managers, 301 delegates from across Africa and the diaspora, and 183 technical and production professionals working behind the scenes. He noted that beyond the excitement, the influx has a real economic impact, boosting tourism, hospitality and local businesses across Lagos.
“This year’s AFRIMA once again highlights the global pull of African music,” Dada said. “The number of people already in Lagos speaks volumes about the value this event brings—not just culturally, but economically. We are proud to work with the Lagos State Government and our partners to ensure these benefits are felt across the city.”
He added that AFRIMA sees music as more than entertainment, describing it as a powerful force for unity, peace and economic growth. “Music brings people together. It breaks barriers, promotes inclusion and drives development within the creative industry. At AFRIMA, talent and shared humanity matter more than colour or background,” he said.
Dada expressed appreciation to the Lagos State Government and AFRIMA’s partners, including First Bank, Guinness, Glenfiddich and the Swedish Government, while also thanking the UK Government for hosting the welcome event, noting that the partnership remains deeply valued.
Also speaking at the soirée, British Deputy High Commissioner, Jonny Baxter, praised the growing cultural connection between the UK, Nigeria and Africa, pointing to the global success of African artistes. He noted that Afrobeats is now dominating music charts in the UK and beyond, adding that the UK remains committed to partnerships that support mutual growth within the creative industries.
On her part, Lagos State Commissioner for Tourism, Arts and Culture, Mrs Toke Benson-Awoyinka, described Lagos as Africa’s cultural heartbeat. She reaffirmed the state government’s commitment to building an environment where creatives can thrive, collaborate and compete globally.
“Lagos is a city where creativity lives loudly and talent finds opportunity,” she said. “We remain focused on creating an ecosystem that allows our creative industry to grow and shine on the world stage.”
