Stop sending 5-year projections. They’re fiction, and investors know it.
Here’s what actually matters:
1. The Reality Check:
• 5-year projections = Pure fantasy
• Growth assumptions = Meaningless
• Market size guesses = Worthless
= Investors skip these slides
2. What Actually Works:
✓ Clear 12-month expense breakdown
✓ Unit economics that make sense
✓ Customer acquisition costs
✓ Revenue per customer
= Real numbers investors trust
3. The Truth About Models:
• Show your math
• Explain assumptions
• Break down costs
• Calculate runway
= Prove you understand business basics
Remember
“If you can’t explain your numbers for the next 12 months, you definitely can’t predict the next 5 years.”
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Content credit: Burak Buyukdemir
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