At the meeting to announce the partnership between Airtel Nigeria and Google for the integration of YouTube into Airtel Smart Router, held at Airtel Nigeria headquarters on Thursday, December 4, 2024, L-R: Goriola Bakare, Head, Products; Sinmisola Balogun, Product Marketing Manager, Google; Femi Oshinlaja, Chief Commercial Officer, Airtel Nigeria; Olumide Balogun, Country Director, Google; and Femi Adeniran, Director, Corporate Communications & CSR. YouTube is integrated with the Airtel Smart Router.
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Leading telecom operator Airtel Nigeria has revealed a creative collaboration with Google aimed at revolutionising home entertainment in Nigeria. YouTube, the largest video platform in the world, is integrated into the revolutionary Airtel Smart Router as part of the partnership, which was announced at an agreement signing ceremony at the telecom behemoth’s Lagos headquarters.
This allows subscribers nationwide to enjoy seamless internet connections and entertainment. With this cutting-edge update, the Airtel Smart Router further lives up to its promise as a two-in-one gadget by serving as an internet router and turning analogue television sets into smart TVs so that YouTube can be viewed on any kind of TV.
The Smart Router is now prepared to provide more Nigerians with access to top-notch entertainment thanks to a YouTube app, a button on the remote control just for YouTube, and an operating system tailored for a flawless YouTube experience. Femi Oshinlaja, Chief Commercial Officer of Airtel Nigeria, discussed the new relationship and emphasised its importance in revolutionising digital entertainment in Nigerian homes.
At Airtel, offering reasonably priced entertainment content is part of our mission to close the digital divide. Because the Airtel Smart Router provides a comprehensive experience, including internet services and convenient access to top-notch entertainment via YouTube, we are continuing to transform the entertainment industry through this collaboration with Google,” he stated.
“The integration of YouTube on the Airtel Smart Router offers an unmatched simplification of the customer experience, transforming how our customers consume digital content at home,” said Femi Adeniran, Director, Corporate Communications & CSR, who also offered additional details about the partnership. This collaboration demonstrates our dedication to developing creative and reasonably priced solutions that improve our clients’ digital lifestyles.”
The innovative Airtel Smart Router, which costs N25,000 and comes with 30 days of unlimited bandwidth, makes it easier for the whole family to stream movies, football games, cartoons, music, and other audio-visual pleasure. “YouTube has always been about connecting people with the content they love, whether it’s exploring new hobbies, staying informed, or discovering creative inspiration,” continued Google West Africa Director Olumide Balogun.
Through this collaboration, we’re facilitating the ability of more Nigerians to watch their preferred videos directly on their televisions, allowing even more households to take advantage of YouTube’s abundance of entertainment and educational resources. It’s a thrilling milestone in the direction of our goal of making Africa digitally inclusive.
“YouTube is the platform where culture comes to life and where everyone, from creators to viewers, can find their voice and connect with what matters most to them,” stated Mahesh Bhalerao, Director, EMEA Product Partnerships, YouTube, in support of Balogun’s claim.
This partnership with Airtel demonstrates our dedication to expanding access to high-caliber on-demand content while enabling Nigerian viewers to discover, educate themselves, and take advantage of the variety of experiences YouTube provides. Through the use of reasonably priced and portable connection equipment like routers and MiFis, Airtel is dedicated to revolutionising data access for Nigerian homes.
