It’s also important to consider the possibility that Sahara Reporters’ most recent round of aggressive reporting is an indication of their renewed commitment to the goals of the Omidyar Network, which previously donated $450,000 to the journal.
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This network collaborates with certain radical Western interests to overthrow governments in many nations. Given the significance of this prospect, Nigerian authorities ought to give it careful consideration.
A so-called news outlet that goes to such lengths to discredit previous administrations, particularly the current one, is unapologetic in its use of false flag operations that could ultimately bring the nation to its knees for its backers. The final possibility concerns Sowore’s or Sahara Reporters’ portion of the N1.3 billion that Governor Dauda Lawal allegedly gave to crisis entrepreneurs and bandit kingpins.
The idea that those detained were sacrificial lambs whose suffering was meant to mask the wrongdoing of the higher-ups has been strengthened by the alleged arrest of several civil servants for obtaining that approval, which has now faded into thin air.
Therefore, the release of the skewed news report serves as a clear reminder that the people who profited from the payment are still bound by the conditions of their agreement. Viz: portray the governor as a saint while vilifying his rivals. Fake news is the means by which Sahara Reporters is handling public relations (PR) for their customer, the governor.
Sending the appropriate signals to the right people at the right time is one of the most important PR management lessons that the people at Sahara Reporters sadly overlooked. Here’s how to improve the reputation of your brand. However, they conveyed the incorrect message to the incorrect audience and location. Instead of building a stronger brand reputation, they have further damaged their publication’s credibility and damaged the reputation of their customer or clients.
On the contrary, Matawalle, whom they have made every effort to demonize, is still rising in the eyes of Nigerians and his boss, President Tinubu. His usefulness to the government is demonstrated by the fact that he was kept in place despite a persistent campaign of defamation against him by individuals such as Sahara Reporters and other character assassins.
It’s interesting to note that Matawalle’s use of the same flimsy PR management tactics that Sahara Reporters is using to attack his critics did not produce the outcomes that pleased the president. Action, a crucial component of public relations, is the foundation of his outcomes.
Practically speaking, he has shown that banditry would no longer exist in the northwest, where some politicians have been making money off of Nigerians’ blood, which some heartless periodicals are moping over and their proprietors are sipping from. From Kaduna, Talba writes as a public affairs commentator.
