Nigeria’s Lagos Over the past ten years, Polaris Bank Limited, Nigeria’s top digital retail commercial bank, has empowered over 5,000 journalists nationwide through its annual workshops on media capacity building.
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“Integrating AITools in Contemporary Media Practices for Innovation and Excellence” was the theme of Thursday’s hybrid 2024 edition of the media workshop.
Polaris Bank’s Head of Brand Management and Corporate Communications, Rasheed Bolarinwa, spoke at the event and stated that the bank will continue to support journalists and the media as an essential part of society. According to Mr. Bolarinwa, “we think that journalists and the media play a crucial role in shaping public discourse and fostering informed citizenship.” “We believe that journalists deserve the best support possible to succeed in their profession, which is why we are committed to training journalists across the media spectrum.”
According to him, the bank began media training by collaborating with a journalism clinic and hosting workshops in different towns throughout the nation. Mr. Taiwo Obe, a seasoned journalist, led the media clinic that concentrated on media divination. More than 500 journalists signed up for the 2024 edition, according to Bolarinwa, who also said that the bank hopes to support journalists and the media even more by introducing top-notch faculty to facilitate modern challenges at its upcoming media workshops.
The program covered a wide range of subjects, such as critical thinking, creativity, and AI technologies. While Mr. Lekan Otufodunrin, Executive Director of the Media Career Development Network, spoke about current media trends like multimedia journalism, fact-checking, and data journalism, Dr. Chike Mgbeadichie, Senior Lecturer at the Pan African University, offered insights into the use of AI tools in media practices.
At the conclusion of the seminar, participants will have the opportunity to critically examine the reasoning, actions, and procedures required to produce ideas, possibilities, and actions, according to Dr. Mgbeadichie. He went on to say that among other things, journalists should be able to analyze, synthesize, and evaluate material; they should also be aware of the various AI technologies that are available in the media industry and comprehend how they might improve modern media practices.
Using new tools like OSINT, geo journalism, data analysis, digital forensics, website blogs, social media, newsletters, podcasts, e-publishing, and social media engagements, among others, Mr. Otufodunrin clarified that journalists should be skilled at applying solutions journalism to improve their investigative abilities.
Online and in-person participants from all around Nigeria conveyed their appreciation for the chance to improve their abilities. Worldstage publisher Segun Adeleye praised Polaris Bank for its ongoing commitment to promoting media quality in Nigeria.
